Tranell Morant is a business professional who occasionally contributes to online blogs about industry related topics. In the following article, Mr. Morant discusses the influx of mobile technology communication, and how the introduction of smartphones and 5G have changed the way businesses reach their customers.
Over recent years, new technological integrations have rapidly made their way into the business sphere, streamlining and simplifying processes as they went. As such, company strategies have evolved massively — and mobile tech has been one of the major trends dominating the business world explains Tranell Morant.
Experts are calling it monumental. The number of smartphone users has risen by 79% from 2016 to a whopping 6.6 billion global mobile tech users. No wonder it has and continues to transform the economic environment. From the extra connectivity to exceptional communication, mobile devices have altered the way businesses craft and distribute messages.
Tranell Morant says that as mobile technology continues to develop, so do company processes. So far, it’s generated vast improvements in hundreds of areas, providing benefits to employees, owners, and customers.
Enhanced Customer Experience
Many customers are glued to their cell phones, especially in today’s world. So, businesses are always on the hunt for improved ways to leverage this fact in their favor.
When the trend first began to emerge, companies began creating responsive websites, allowing seamless searches on mobile devices. But responsivity is now the norm says Tranell Morant.
Instead, more businesses are creating apps to aid customer engagement and satisfaction.
Even real estate vendors have hopped aboard the application train by creating 3D layouts of property concepts to give potential buyers an idea of the finished build before construction begins.
On top of that, companies are championing the interactive feedback and FAQ sections mobile tech allows for, ensuring boosted productivity and clear communication channels between business representatives and consumers says Tranell Morant.
Improved Collaboration with Colleagues
If workforces weren’t mobile before the COVID-19 pandemic, they certainly are now.
Advanced technologies have allowed companies to expand their team globally, making sure employees can communicate regardless of where they are.
From online meetings to video conferences, Tranell Morant says that smart mobile devices eliminate lag, ensure deadlines are met, and improve workplace productivity (even when colleagues aren’t physically at the office).
More Effective Marketing Strategies
The increased use of mobile devices across the planet has seen businesses get creative with more advanced — and effective — marketing strategies.
While the ongoing battle with cybersecurity is very much present, consumers who approve advertising cookies benefit from personalized ads. Thus, companies only show their promotional materials to those most likely interested, saving businesses’ money and customers’ time.
The ability to track user movements in stores via beacons gives insightful information into their buying habits, driving sales.
Tranell Morant says that companies who offer free Wi-Fi can in turn, help these companies collect information, allowing them to provide personalized services for increased customer satisfaction.
Smoother Operations
Thanks to mobile technology, business operations are swifter than they’ve ever been. Cloud computing has been particularly beneficial in this aspect.
Accessibility was an uphill battle for companies in the pre-mobile world. But today, it’s no longer an issue. Employees can access important files stored in the cloud whether they’re in the office or lounging on a beach in Costa Rica.
Overall, smoother operations ensure clients receive relevant, accurate services, making the communication process increasingly efficient according to Tranell Morant.
Increased Service Data and Sales Support
Field-working employees amassed massive benefits with the rise of mobile technology. They can easily access customer service records, equipment data, known fault information, and so much more to speed up jobs, improving customer happiness and productivity.
Likewise, sales representatives can download live information on customers and products, ensuring they can answer questions and solve problems without delay.
The Future is Mobile for Business Communication
Mobile technology has, undoubtedly, had a profound impact on business communication. From increased service data to more effective marketing strategies to an overall improvement in customer satisfaction, it seems mobile tech has done everything it can.
But that couldn’t be further from the truth. It appears experts have only scratched the surface of the power of pocket technology — the future is certainly mobile.
The Endless 5G Possibilities
Tranell Morant also explains that the arrival of 5G promises to bring businesses unbridled options to adapt and reap the rewards of being steps ahead of the competition.
Lightning-fast network speeds will bring reliable, instant connections for effortless conference calls around the world. Plus, automation and the improvement of AI will grow 5G’s enablement of the IoT, allowing millions of devices to communicate per square mile.
The powerful network will reshape traditional industries and bring unparalleled customer (and employee) satisfaction.
Despite the brilliant advantages mobile technology has already had on communication, companies able to utilize 5G will hugely benefit from being the first to harness the power. Luckily, they have a few years to outline their enhanced mobile tech plan to ensure they’re ready to go as soon as the network is up and running.
