Tricia Stitzel is the former CEO of Tupperware and is a leader in the Human Resources space. In the following article, Tricia Stitzel discusses what attributes women bring to business, and how women-led companies are stronger than ever, even post-pandemic.
Women face a disproportionate number of potential setbacks and obstacles in almost every aspect of life- including in their chosen career field. In spite of that, Tricia Stitzel, says that resilience and hard work allow women in business to feel nothing short of comfortable in their chosen arenas.
This rings especially true this year, with results from this year’s Financial Confidence Survey. It showcases women in business and their ability to rise above adversity and an ever-fluctuating state of the market.
Financial Confidence Survey
Tricia Stitzel says that this has been a particularly tough year for business owners’ all over the country- regardless of gender or background. The world is still in recovery post-COVID and navigating these still-strengthening conditions is a hardship in and of itself.
The reality is that the economic market is still in a period of instability. With ever-rising inflation costs, and the threat of a potential recession looming in the eyesight of financial experts, entrepreneurs around the nation have been left in a perpetual state of worry.
And in spite of that, Tricia Stitzel formerly of Tupperware says that female business owners couldn’t hold more confidence.
The Results
Tricia Stitzel provides some key takeaways from the 2022 end-of-year report:
- 8 out of 10 business-owning women are planning to expand their companies within the next two years
- More than half of the women surveyed feel deeply confident in a range of their business success and their own personal abilities to work in their fields
- 6 out of 10 women feel that they are in a state of prospering financial health and safety for the foreseeable future
- Only 1 in 5 note undergoing severe negative impacts in the wake of COVID-19
Tricia Stitzel says that it goes without saying that in spite of a number of issues causing worry in the business realm, women in the industry can’t be bothered enough to stop their journey to success.
An Optimistic Viewpoint
When it comes to tackling the world, researchers say that the key is unbridled optimism.
However- confidence is not one size fits all. Tricia Stitzel former CEO of Tupperware reports that there are different approaches to the world that require different types of confidence and optimism. For example, confidence as it relates to the business world, personal lives, the financial market, etc. The successful woman in business has a harmonious blend of these aspects.
Unfortunately, Tricia Stitzel says that this means that lower levels of optimism results in poorer performance in the business world overall. If a woman has lower levels of optimism, it’s likely that they will have decreased results during networking events, professional events, and in running a business smoothly.
It goes without saying, but the most confident women in the field are those with successful businesses- earning a yearly revenue of more than $3M a year. Of course, this brings up the question of whether confidence depends on the women as it relates to their varying backgrounds, demographics, yearly revenue, and more.
Who Has Lower Confidence Levels
After a year’s worth of data collecting, Tricia Stitzel reports that women who are more likely to feel decreased levels of confidence and optimism are as follows:
- Women Over 40. Older women may fall under the impression that their age inhibits them to perform as well as they potentially could, and that they can’t “keep up” with the younger demographic.
- Women With Some Postgraduate Work. Women who work post-grad feel as though they’re “falling behind” while the rest of the workforce pushes on.
- Non-White Women. Unsurprisingly, women of color may feel as though the business world and entrepreneurial field may inadvertently be going against them, throwing more obstacles their way than white business owners.
Fighting The Past
Tricia Stitzel says that historically speaking, women have always faced discrimination in the business world. Women’s suffrage has proven that the foundation of women in the workforce was unstable upon conception and that women today are still working to hold its stability.
More than half of the women in today’s field have faced sexism throughout their time working- mainly the younger demographic, and they’re honest in their belief that gender discrimination will only grow over time.
A Bright Tomorrow
Regardless of the hardships they face, a vast majority of female entrepreneurs are looking forward to implementing new strategies across the board that will not only increase the solidity of their business endeavors, but their personal confidence in an ever-changing world.
