You’ve researched your products, created listings, and are finally ready to start selling on Amazon’s massive marketplace. Congratulations on taking this huge entrepreneurial step! Launching an Amazon business is both super exciting and a little scary.
On one hand, you’re gaining access to millions of active online shoppers who browse and purchase billions of products each year. That level of built-in buyer demand represents an amazing opportunity for quickly growing sales and revenues.
But on the other hand, you’re entering an incredibly crowded and competitive playing field with over 2 million other third-party sellers. Plus Amazon’s platform, policies, and best practices are constantly evolving. It’s tough for new sellers to gain serious traction on their own.
This is where partnering with a specialized Amazon ppc agency can be a total game-changer for transforming your new ecommerce business. These are teams of highly experienced Amazon experts and digital marketers dedicated to helping brands maximize their success on the platform. Let’s explore some of the biggest ways an Amazon agency can propel your company to new heights:
Comprehensive Strategy Development
An agency starts by doing a deep-dive assessment of your products, target audience, the competition landscape, marketing tactics, and specific goals. From there, they craft a comprehensive go-to-market strategy that covers all the key areas for driving awareness and conversions on Amazon.
This includes core components like keyword research, listing optimizations, advertising campaigns, promotions, content creation, customer service practices, and more. The agency also provides invaluable guidance around operational workflows, inventory management, and reporting so you can efficiently scale. With an overarching data-driven strategy governing your activities, you’ll avoid wasting time and money with misguided efforts.
Advertising Optimization
While you can theoretically manage pay-per-click advertising campaigns on your own, an Amazon agency brings advanced tools and expertise for truly optimizing ad performance. They’ll analyze massive datasets to identify your most valuable keywords, audience demographics, and placements for driving high-value traffic.
Leveraging platforms like Amazon DSP, an agency can also expand your advertising reach across the web through programmatic display and video ads. They have specialized knowledge of Amazon’s ad auction mechanics and algorithm logic to ensure you’re bidding and budgeting for maximum ROI efficiency.
Cutting-Edge Marketing Tactics
The great thing about working with an Amazon agency is that you immediately tap into their teams’ latest skills and strategies for what’s working right now. They stay at the forefront of industry developments, trends, policies and advertising features so your business can take advantage of these insights.
Maybe it’s implementing influence marketing campaigns, shooting new lifestyle media content, A/B testing different pricing approaches, hosting Amazon Live streams, or leveraging retail media buying integrations. An agency makes sure your marketing is always ahead of the curve and gaining a competitive edge.
Deep Analytics Insights
Data reigns supreme on Amazon and an agency has powerful tools for tracking and dissecting your most meaningful performance metrics across every facet of your business. They’ll slice the analytics from page views and conversion rates down to advertising costs across different audience segments.
With this level of reporting transparency, an agency can identify opportunities for optimization and make data-backed decisions for doubling down on what’s driving results. They’re also highly experienced with proper online retail financial management around factors like FBA fees and cash flow projections.
Fully Outsourced Services
As a new seller focusing on product development and overall business growth, the last thing you need is to get bogged down with managing all the nitty-gritty marketing tasks and logistics yourself. With an Amazon agency, you get to offload pretty much everything related to optimizing your listings, launching campaigns, fulfilling orders, responding to customer inquiries and negative feedback, and so much more.
Top agencies offer turnkey solutions for outsourcing pretty much every component of your marketing and operations. Their world-class teams handle it all from a centralized hub, allowing you to remain hyper-focused on achieving the big picture goals.
There’s no denying that trying to “figure it out” on your own as a new Amazon seller is an incredibly tough uphill battle that often leads to wasted time and money. Even if you achieve some initial momentum, you’ll likely hit roadblocks that stall growth down the line.
That’s why partnering with a specialized Amazon agency like Amazowl is so powerful for truly transforming your company into a sustainable and scalable success story on the platform. With an experienced team of ecommerce experts in your corner providing strategic guidance, marketing resources, and operational support, your new Amazon business will be positioned for impressive growth right from launch.
By Chris Bates
