Birdy Grey burst onto the scene in 2017, determined to shake up the bridesmaid dress game. Founded by Grace Lee, a fashion industry veteran, the brand set out to make shopping for wedding party attire affordable, enjoyable and stress-free. What started as a mission to rescue bridesmaids from overpriced, outdated options has grown into a full-fledged operation dressing entire wedding parties, bridesmaids, groomsmen and more, with prices starting at $89 for dresses and $199 for suits. Eight years later, the Los Angeles-based company has become a go-to for couples who want style, comfort, and value without the headache.
“I got the idea to start Birdy Grey after having been a bridesmaid many times myself and realizing that dress shopping was a painful experience,” Grace Lee says. “Dresses were expensive and not easy to order online.” She’d spent over a decade in fashion and beauty but it was her own frustrations as a bridesmaid that sparked the lightbulb moment. That personal pain point became the foundation for a brand that’s now dressed thousands of wedding parties and built a loyal following.
Grace Lee’s Vision Takes Flight
Grace Lee didn’t stumble into the fashion world; she earned her stripes. After cutting her teeth as a fashion writer working for heavyweights like InStyle Magazine and Kate Spade, she saw a gap in the wedding market that no one was filling. Bridesmaid dresses hadn’t evolved much in the decade since her first stint in a bridal party and she was tired of the steep prices and rigid styles. So, she left the corporate world behind and launched Birdy Grey with a clear goal: affordable dresses that didn’t skimp on style or quality.
Her timing couldn’t have been better. The direct-to-consumer boom was in full swing and brides were hungry for options that didn’t involve stuffy salons or sky-high bills. Birdy Grey’s $89 price point was a game-changer and its online-first approach made shopping a breeze. Lee threw herself into every detail. Most days, you’ll find her in meetings discussing new styles and colors, hustling at photo shoots, and most of all, being in the weeds with her team. That hands-on energy has kept the brand grounded even as it’s soared.
At its core, Birdy Grey is about more than just dresses; it’s about making people feel good. The company prides itself on being female-founded and mostly female-run, with a bi-coastal team that thrives in a remote-hybrid setup. “Empowering, inclusive, scrappy,” Lee says when asked to sum up the brand’s values. Those words aren’t just buzzwords; they show up in everything from the diverse range of sizes and styles to the way Birdy Grey listens to its customers.
Milestones That Matter
Birdy Grey’s journey hasn’t been without its big moments. Lee points to a few that stand out: a BuzzFeed feature that put the brand on the map, hiring a co-founder to share the load, an addition which brought fresh perspective and hitting a $100 million revenue milestone which proved the brand wasn’t just a fluke but also a force.
Those wins didn’t come easy. Lee and her team had to hustle, tweaking designs and streamlining operations to keep up with demand. But each milestone reinforced their mission to deliver wedding fashion that’s accessible and fun. Today, with over 215,000 Instagram followers and a customer base that’s very likely to recommend the brand, Birdy Grey’s scrappy spirit has paid off.
Trendsetters in Wedding Fashion
Birdy Grey doesn’t just follow trends, it sets them. Looking ahead to 2025, the brand is leaning into what’s hot in bridal fashion while staying true to its roots. Take the designs, for example. Bridesmaids can choose from flowing maxi dresses or convertible gowns that adapt to different body types. Mix-and-match designs are another big draw, letting bridesmaids pick silhouettes that suit them while keeping the wedding vibe cohesive.
Muted color palettes like champagne and dusty blue are taking over, and Birdy Grey’s collections are ready with shades that flatter everyone. Groomsmen also get sharp suits that don’t break the bank.
Comfort is king, too. With weddings stretching from sunrise vows to late-night dancing, Birdy Grey builds dresses that make it possible for bridesmaids to move freely and this makes all the difference. This focus on comfort means wedding parties can enjoy the day instead of counting the hours until they can change. It’s a balance of style and function that’s earned Birdy Grey a reputation as a leader in the space.
Sustainability with a Purpose
Birdy Grey weaves sustainability into its DNA, proving wedding fashion can have a lasting impact. The brand’s made-to-order model cuts waste by producing only what’s needed, a move that’s clicked with eco-minded couples. Modern couples prioritize sustainability, from decor to attire and Birdy Grey fits right in.
Beyond that, the brand gives dresses a second life through partnerships like The Princess Project, a California-based nonprofit that has supplied over 35,000 teens in need with free prom dresses and accessories across its five chapters, promoting self-confidence and individual beauty for those who can’t afford formalwear.
Birdy Grey makes giving back simple. After the wedding, bridesmaids can send their clean, gently-worn dresses directly to The Princess Project, including a note with their name and email. Once received, the nonprofit emails a tax receipt, turning a closet clear-out into a feel-good moment. “Donate now!” the brand urges, encouraging customers to donate rather than let dresses gather dust.
This ethos of empowerment runs deep. Birdy Grey’s commitment which is rooted in Grace Lee’s vision of an inclusive, scrappy brand shows in every gown that finds a new wearer. It’s a practical way to blend looking good with doing good, resonating with customers who value purpose as much as style.
What Birdy Grey Reviews Say
Ask customers what they think of Birdy Grey and the praise rolls in. Birdy Grey reviews consistently spotlight the brand’s affordability, quality, and top-notch service. “I absolutely loved the quality of the dresses: the colors and everything were exactly as shown in the pictures,” one bridesmaid says, adding that customer service saved the day with fast shipping from emergency stock. Another says, “The prices are so manageable for great quality,” noting quick delivery that left time for tailoring.
Bridesmaids rave about the fit and comfort, too. “Birdy Grey is THE BEST for bridesmaid dresses,” a nine-time bridesmaid declared. “Their dresses are far and away the most comfortable, well made, true to size, and appropriately priced of any that I’ve worn.” Brides love the ease of ordering, with one saying, “So easy! Everyone got a link to the exact dress color I wanted and they were able to determine the best fit from wherever they were.”
Birdy Grey reviews paint a picture of a brand that delivers on its promises, earning trust one wedding at a time.
Community at the Core
Birdy Grey isn’t just selling dresses; it’s building a movement. The tight-knit community of customers who proudly call themselves the “Birdy Girlgang” is concrete proof of that, with customers spreading the word to friends and family. That authenticity has fueled its growth, alongside a slick online experience optimized for shoppers browsing on mobile.
Bridesmaids flaunt their Birdy Grey looks on Instagram, giving future customers a glimpse of what’s possible. It’s a community-driven approach that’s turned first-time buyers into lifelong fans. “One of my friends is also considering the brand after my wedding,” a satisfied bridesmaid shares. For Grace Lee and her team, that’s the ultimate win: knowing Birdy Grey isn’t just part of a day, but part of a story.
Looking Ahead with Birdy Grey
Birdy Grey keeps its eyes on the horizon, rooted in a promise to make wedding party fashion accessible. Grace Lee’s drive to fix a broken shopping experience still fuels the brand’s direction. That focus has grown from bridesmaids to entire wedding parties, with affordable prices and easy online ordering at the heart of every decision.
The brand’s passion for empowerment and inclusion sets the stage for what’s next. The team brings fresh ideas to every dress and suit, ensuring no one’s left out and Lee’s hands-on approach, diving into colors and styles, keeps the collections evolving and ready to meet whatever weddings demand.
Social media and community will guide the path forward. With most of the site visits from mobile and a growing “Birdy Girlgang,” Birdy Grey thrives on staying close to its audience. Lee’s scrappy spirit, honed over years in the fashion world, ensures the brand won’t settle. It’s poised to keep delivering, affordably, stylishly and with heart.
By: Chris Bates
